I have always had a passion for creating and designing products that compliment a woman’s style and complete her fashionable look. My creative process begins with an understanding of the person’s individual style and comfort level. By observing people in their natural environment, I get a sense of how they dress and what they feel comfortable wearing. I especially pay close attention to how people mix colors, patterns, and textures, along with what accessories they use to finish their look. I then shift my creative process toward research and exploration. I look through their favorite magazines and read about their favorite designers. I try to get a sense of what looks inspire them and what they see themselves wearing. I then begin to visualize which one of my bags would fit their individual style. This, of course, is my favorite part because I get to take everything I learned about the individual and design a bag that is completely unique to them and their personal style. Everything about my bags is based on the curiosity and inspiration from everyone around me and I’m excited to share my passion with you!